✨ Exclusive Resources for Loan Officers

LO Growth Vault

Unlock curated resources, tools, and connections to accelerate your mortgage business with FinLocker.

🎥 Video: FinLocker AI Toolkit Overview

Walkthrough of the Custom FinLocker GPTs and the Advanced GPT Builder.

🚀 FinLocker GPT Toolkit

AI-powered assistants tailored for loan officers to save time and enhance marketing.

Which ChatGPT should I use?
• Team/Enterprise: Recommended for work. No training on your business data by default and admin/compliance controls.
• Plus: Acceptable for non-sensitive tasks. Turn off “Improve the model for everyone.”
• All plans: Don’t paste secrets or regulated PII. See OpenAI’s retention and privacy pages for details.

Social Media GPT

Ready-to-post captions and scripts.

Image Creator

Turn ideas into on-brand graphics.

Email & SMS

Compliant copy for outreach.

Content Hub

Templates and playbooks by stage.

Co-Branding

Agent partnership setup & rollout.

Webinar Kit

Complete 20–30 min presentations.

💎 Advanced GPTs by FinLocker

Requires ChatGPT Plus (Custom GPT)

Power users: build your own customized assistant with compliance and FinLocker workflows baked in.

FinLocker LO GPT Builder

Step-by-step builder to create your own compliance-aware Custom GPT that embeds your app name, invite link, and messaging rules.

Open GPT Tip: When running paid ads or custom landing pages, append &path=direct to your invite link to skip the FinLocker-hosted landing page.

⭐ Our Favorite GPTs

Hand-picked assistants from top LO creators to help you grow faster.

Viral Social Media Creator

By Luke Shankula — hooks, scripts, and post ideas that spark engagement.

NextGen Homebuyer Persona

By Katie Shive (FHIQ) — build audience personas & messaging that resonate.

Viral Agent Blogger

By Shane Kidwell — long-form posts & repurposable snippets agents share.

🎙 Top Mortgage Podcasts

Industry-leading shows featuring strategies from top producers

The Loan Officer Podcast

Dustin Owens — Real talk on production, marketing, and systems that scale.

Loan Officer Life (LOL)

Brian Vieaux — Tactics, tech, and stories from the front lines of lending.

Mortgage Marketing Animals

Daily disciplines and sales hacks to grow your LO pipeline.

Mortgage Coach Friday Mastermind

Weekly strategies with top producers, coaches, and innovators.

🤖 Top Mortgage Tech & AI Follows

Leaders and creators at the intersection of lending, automation, and growth

Brian Vieaux

FinLocker • Mortgage tech & ops

Borrower experience, LO productivity, and adoption-focused tech.

Follow on LinkedIn

Luke Shankula

Growth & AI for LOs

Paid traffic + AI follow-up to turn attention into funded loans.

Follow on Facebook

Scott Schang

Content, SEO & education

Buyer education + discoverability strategies that attract qualified leads.

Follow on LinkedIn

Ginger Bell

Industry educator & trainer

Practical training, content, and compliance-minded messaging for LOs.

Follow on LinkedIn

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